Potbelly Corporation to Participate at The Benchmark Consumer 1x1 Conference

Why Invest in PBPB?

• 
   
  STRONG BRAND,
  DIFFERENTIATED
  EXPERIENCE

  Authentic fast casual
  concept, with fresh, fast, and
  friendly service and high
  brand recognition across
  400+ locations
• 
   
  STRONG
  LEADERSHIP
  TEAM

  Highly experienced
  executive leadership team
  with deep restaurant roots
  and a reinvigorated
  results-oriented culture
• 
   
  EXECUTING
  AGAINST FIVE-PILLAR
  STRATEGY

  Positive momentum driven
  by renewed focus on food
  innovation and promotions,
  leveraging of tech stack to
  drive an increase in user base
  and heightened engagement
• 
   
  FOCUS ON VOLUME
  AND PROFITABILITY
  TARGETS

  2024 strategic growth
  objectives including $1.3M in
  annualized AUVs, shop-level
  margins of 16% with
  continued recovery across
  shop portfolio, targeted
  marketing/advertising and cost discipline
• 
   
  FRANCHISE GROWTH
  ACCELERATION
  INITIATIVE

  Capital light franchise
  growth targets of
  refranchising ~25% of
  company-owned shops,
  achieving at least 10%
  franchise unit growth with
  long-term goal of
  ~2,000 shops