United States securities and exchange commission logo

                              November 26, 2021

       Steven Cirulis
       Senior Vice President, Chief Financial Officer, Chief Strategy Officer
       Potbelly Corporation
       111 N. Canal Street, Suite 850
       Chicago, Illinois 60606

                                                        Re: Potbelly
                                                            Form 10-K for the
Fiscal Year Ended December 27, 2020
                                                            Filed March 12,
                                                            File No. 001-36104

       Dear Mr. Cirulis:

             We have reviewed your filing and have the following comment. In
our comment, we
       may ask you to provide us with information so we may better understand
your disclosure.

              Please respond to this comment within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comment applies to your facts and circumstances, please tell us why in
your response.

                                                        After reviewing your
response to this comment, we may have additional comments.

       Form 10-K for the Fiscal Year Ended December 27, 2020

       Consolidated Financial Statements
       Consolidated Statements of Operations, page 53

   1.                                                   It appears from your
disclosure on page 36 that cost of goods sold consists primarily of
                                                        food, beverage, and
packaging costs, and is not burdened with other direct and indirect
                                                        costs of producing your
food and beverages. If so, please retitle this line item accordingly
                                                        to better reflect what
it represents.
               We remind you that the company and its management are
responsible for the accuracy
       and adequacy of their disclosures, notwithstanding any review, comments,
action or absence of
       action by the staff.
 Steven Cirulis
Potbelly Corporation
November 26, 2021
Page 2

       You may contact Blaise Rhodes at (202) 551-3774 or Rufus Decker at (202)
551-3769 if
you have any questions.

FirstName LastNameSteven Cirulis                         Sincerely,
Comapany NamePotbelly Corporation
                                                         Division of
Corporation Finance
November 26, 2021 Page 2                                 Office of Trade &
FirstName LastName