Potbelly Sandwich Shop Accelerates Multi-Unit Franchise Growth
Over the last six months, Potbelly has signed franchise agreements that, when fully built out over the coming years, will nearly double its franchise footprint with multi-unit development deals for a total of 38 units spanning
Franchise agreements signed in the first and second quarters of 2019 are setting the course for Potbelly’s accelerated franchise growth. These include:
Las Vegas, Nevada: Potbelly inked a multi-unit development deal with Eric Persson, an experienced, multi-brand restaurant operator and owner, to bring 10 shops to Las Vegas. Persson is the co-founder and co-owner of Maverick Gaming LLC, a group that currently owns the Wendover Nugget, Red Garter Hotel, Red Lion Casinoand the Gold Country Casino, all in northern Nevada. Additionally, Persson owns 40 stand-alone restaurants including Tropical Smoothie Café, Qdoba and others in the Las Vegasand Phoenixmarkets. With his multi-brand experience, Persson embodies the type of franchise owner that Potbelly is looking to attract.
Tampa, Florida: In the Sunshine State, Potbelly signed a 15-shop deal in Tampawith a multi-unit group that owns and operates multiple franchise units. The group identified Potbelly as an attractive growth opportunity as it sought to diversify its robust portfolio.
- The Carolinas: On the Eastern seaboard, entrepreneur
Brent Brouseinked an agreement to open 13 shops in North and South Carolinain communities east of Interstate 95. Brouse’s first shop will be in the bustling college town of Wilmington, North Carolina. Brouse previously held leadership roles at Lettuce Entertain You Inc., an iconic independent, family-owned restaurant group based in Chicagothat owns, manages and licenses more than 130 establishments in five states and Washington D.C.where he was responsible for opening several new concepts.
“The increased pace of franchising is a key component of Potbelly’s growth strategy and is premised on partnering with experienced, well-capitalized multi-unit operators. Our reception in the franchise marketplace has been very encouraging,” said Potbelly’s Vice President of Franchise Development
While it expands franchising strategically across the country, Potbelly continues to refine its operations and introduce new initiatives designed to grow shop revenues, specifically as it relates to the following initiatives:
- Enhanced Menu: Potbelly rolled out its enhanced menu early in 2019 and continues to see strong results based on the menu’s improved “shopability,” as well as the addition of ‘Pick-Your-Pair’ and ‘Meal Deal’ initiatives, which are driving an increase in average check.
- Expanded Off-Premise Business: Additional growth is being driven through the brand’s recent national partnership with
DoorDash, geared to address this growing consumer occasion.
- “Shop of the Future” Initiative: Potbelly’s new “Shop of the Future” platform continues to be tested and refined, and is expected to increase customer convenience, improve shop productivity and transparency, optimize sales, and leverage technology more effectively. This initiative will be attractive to prospective franchisees as it is projected to significantly reduce development costs, as well as the expected franchisee payback period.
Currently, there are more than 450 corporate and franchise Potbelly shops in
For additional information about the Potbelly franchise opportunity, visit https://www.potbelly.com/franchising.
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 400 company-owned shops in the
Source: Potbelly Sandwich Works, LLC